Closed for 10 years, Minneapolis West Bank's historic watering hole, the Viking Bar reopened under new management in May 2015. With a fully remodeled interior, some locals have been slow to warm to the bar's choice for music guests. Predominantly a former blues venue, the new management decided to change direction by booking a wide variety of talent to attract a changing local demographic.
Our goals for social media were to create brand awareness and drive foot traffic to the bar.
Marketing the Viking Bar has been a challenge on social media. With the use of live social listening, I helped to define which type of content resonated with the diverse audiences on social media (Facebook, Twitter, & Instagram), what time of day was best to post on each platform, and helped the management form co-op partnerships with local beer and spirit brands.
The Viking Bar realized the following ORGANIC results in 2017:
Facebook check-ins (foot traffic) grew from 1475 to 3588, an increase of 143%
- Instagram followers grew from 484 to 915, an increase of 89%
- Twitter followers grew from 510 to 829, an increase of 63%
Unfortunately, the Viking Bar closed its doors once again in 2018 due to internal issues.