Marketing the Viking Bar has been a challenge on social media. With the use of live social listening, I helped to define which type of content resonated with the diverse audiences on social media (Facebook, Twitter, & Instagram), what time of day was best to post on each platform, and helped the management form co-op partnerships with local beer and spirit brands.
The Viking Bar realized the following ORGANIC results in 2017:
an increase of 143%
- Instagram followers grew from 484 to 915, an increase of 89% -
Facebook check-ins (foot traffic) grew from 1475 to 3588,
an increase of 63% - Twitter followers grew from 510 to 829,
Unfortunately, the Viking Bar closed its doors once again in 2018 due to internal issues.