Stillwater Liquor was a new venture for the management team of Becca and Chad. Chad brings his past experience of owning and managing three other liquor stores. Becca was raised in an entrepreneurial family and has first-hand knowledge of the local area. Both have a love for the product they sell and the community they serve.
Embracing the town's history as the birthplace of Minnesota, Stillwater Liquor temporarily shut their doors to give the store a face lift. The new decor featured local upcycled barnwood, decorative pipes for shelving, and a warm color pallette that made you wonder if you were walking into the same store!
Their main marketing challenge was increasing foot traffic to the store. There was little to no digital and social media presence, let alone engagement, and the store was also incorrectly listed on Google Maps as another brand.